Instagram can be a great tool for business if you know how to attract the right followers. Online algorithms now look into how real your Instagram followers are when assessing how authentic your popularity is, and this can affect the level of exposure you get from the platform. This is the reason why there is a premium on attracting real, authentic followers as opposed to a following driven by paid accounts or bots. Read on know how to increase your organic following on Instagram.
Engage your followers.
Engagement with your followers can help you build a reputation as someone who regularly communicates through his or her posts. Seasoned influencers take time to answer questions and post replies to general comments and you should do the same. It is also useful to encourage engagement on your posts by asking questions, taking a poll, or encouraging followers to share experiences, tips, and other content on your post.
Curate you feed.
Curation is essential if you want a visually appealing feed. Feeds that are pleasing to the eye have better chances of getting more followers than feeds where photos look ordinary, even if both belong in the same niche. Real people tend to choose to follow feeds that are pleasing to the eye, no matter what niche that feed belongs to. Start by choosing well-taken photos, images that are sharp, with good color and light.
Stick to your niche.
Many casual Instagram users use the platform to post photos that they and probably a handful of friends will find interesting. However, if you are using the platform as a tool to market your product or brand, sticking to your niche is crucial. Sticking to a niche can help you build a following that visits your account for a specific reason, and that is because they are interested in your niche. For example, if you are keeping an Instagram feed to showcase your food adventures, avoid posting photos that do not have any relation to food, restaurants, cooking, and the like.
Post regularly.
Regular activity on Instagram gives followers the impression of reliability. This boosts your exposure and gives followers a reason to visit your feed on a regular basis.
Use filters sparingly.
Filters can help you create a cohesive and consistent theme for your feed. However, it is important to use filters sparingly. Avoid using filters to a point that your photo looks starkly different from the original. You also want to pick one or two filters and limit your filter options to these. By sticking to a consistent look, you make your photos easier to identify as yours.
Fake followers can hurt your account. Organic Instagram followers, on the other hand, offer real engagement that can go a long way in increasing your reach on Instagram and even other platforms. Get real followers the right way by starting with the tips above.