Advertising photography is one of the most profitable and exciting photographic genres. In fact, most of world’s best paid photographers work in the commercial sector. As much as this facet of photography industry seems lucrative, it is the most competitive types of photography. So, how do you blend in? Here are a few advertising photography tips to help get your head up:
Have A Solid Portfolio
Ensure that you have a solid body of work that can showcase your skills. Considering that the industry is saturated with photographers like you who are trying to blend in, having an outstanding portfolio will set you ahead of the curve.
Established advertising photographers in LA believe that a good portfolio should contain a variety of images with different styles, aperture, and subjects. Mix a few shots from the studio and those shot on natural light. Additionally, try some creative portraits and avoid too many similar images or photos with the same arrangements.
Keep Up With The Trends
Just like keeping tabs with the latest technological advancements in the photography industry, being aware of the current trends is equally important. Every season comes with brand new trends in the LA advertising photography arena. And with the social media craze, you should always remember that the trends are even more important to your clients and the companies you plan to works as they, too, don’t want to be left behind. Accordingly, it is your responsibility to be informed on the type of images that are popular to produce.
Update your Gear
It is often believed that photography lies on the photographer and not the type of gears one uses. However, advertising photography is a different world all together! In order to be recognized as the top advertising photographer Los Angeles has to offer, you need to ensure that your gear is up-to-date. This is because advertising photography adapts to the latest technological advances. What used to work a few years ago may no longer be applicable. For instance, because advertising photography involves printing, getting a camera with the right number of megapixels is a must. Additionally, sharp images are the standard, so it is always critical to ensure that your lenses are equipped with luxury glass.
With the above-highlighted few tips, you will not only be able to create images that promote products and businesses of your clients but also stand out as one of the best advertising photographers in Los Angeles. And if you want to take your career to another level, consider enrolling on a few courses based on what you need to master in this lucrative niche.