Today, more than ever, retailers in Australia have the responsibility to keep tabs with latest trends in the industry to not only beat the competition but also to catch consumers’ attention. When it comes to retail display, therefore, this doesn’t only translates to the need to focus on just the actual products on the shelves or store windows, but also on the way that they are displayed. For inspiration, here are the top trends that retail owners in Australia should be on the lookout for in 2018.

1. The Rise Of Interactive Displays

A bigger percent of millennials view shopping as some form of entertainment. In other words, most of them view shopping as an experience. This is one of the primary reasons why many retailers in Australia are focusing more on interactive displays: they want to grab and hold the attention of their potential targets, keeping them engaged for longer periods of time.

2. Multiple Display styles

Today, many retail owners in Australia are not just utilizing a single display style or theme—they are focusing on mixing and matching decors. If you take your time and walk around retails stores in Australia, you will realize how far retailers are willing to go to integrate unique design elements in their retail stands. To compete effectively in 2018, you too should join the bandwagon. To attract more customers and promote the uniqueness and the versatility of your products, you will need to take the best of modern, vintage, rustic, and other styles and showcase your products in a unique way.

3. Sustainability

Everybody is going green and you should never be left behind. Being environment-conscious has been proven to improve the opinions of consumers over a brand. In fact, according to a recent survey, 55 percent of online consumers were found to be more willing to pay for products and services offered by retail stores that are committed to leaving a positive social and environment impact.

Including sustainable materials such as reclaimed wood, bamboo, and recycled glass in retail displays is another huge trend in Australia. Retail owners are also opting for more cool colors, eye-catching patterns, and natural textures in their retail display designs.

Bottom-line

Hopefully, the above three trends have shed some light towards the direction that you need to focus on to stand out from the crowd with your retail stand in Australia. Nonetheless, while it is important to understand the top retail display trends that are currently gaining traction, it is equally critical to be innovative to beat your competition. Accordingly, don’t just focus on embracing new trends, but strive to put your own spins on the existing ones as well.