Since it’s launch in 2003, LinkedIn has been known as an excellent place to search and find jobs and stay connected with like-minded individuals. But it has become so much more. For businesses, this platform is one of the most powerful marketing tools that can help generate massive leads, thus one reason people are leveraging free online LinkedIn classes. Would you ignore a way to dramatically increase your opportunities? This is why LinkedIn has become the professional’s most important social network.
Connecting With A Goliath Networking Platform
LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales, and now has more than 500 million users around the world. It definitely stands out from other social media platforms because the majority of members start out by taking free online LinkedIn classes, then consistently logging into the platform with the intention of networking. One of the greatest benefits is the ability to connect with all types and all levels of decision makers.
This professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them. LinkedIn allows you to engage with your ideal prospect through groups and recommendations from your first-degree contacts. This strategy is also known as social selling. And those businesses that have embraced social selling and integrated those strategies into their sales process have yielded greater benefits. Understanding how to utilize LinkedIn as a business can create a substantial difference in the number of highly targeted leads that you can generate.
Using This Platform To Market
You can use LinkedIn to reach the largest professional audience in the world. And you can easily reach the best fit for your business so you can further develop your brand, increase your visibility and make new business connections possible.
Marketing options on LinkedIn are varied, and they include powerful promotional tools such as sponsored content that can reach people on any device. You also have the option of choosing dynamic ads to market to professionals on the go.
LinkedIn can also increase the commercial potential of business because its a platform that is designed to drive social selling efforts with real-time sales intelligence. What this means is that the entire platform is backed with non-intrusive sales solutions.
What About Learning Tools?
It is a professionally oriented platform which makes education its second nature. So businesses can keep a team’s skill set up to date with current educational and developmental trends, which can be voluntary or mandatory. This is a platform that can help your company close the gap between soft and technical skills, which can help you become a business of the future.
Businesses are also creating shareable content to help connect with a wide professional audience. Of course, it’s content with the potential to add value to people’s professional lives, which can easily create engagement and foster a following. There are multiple ways that allow you to post content including blog posts, infographics, webinars, podcasts, and videos. Whatever fits best with your audience.
Driving Business Growth
~79 percent of business-to-business marketers consider LinkedIn the most effective marketing channel for any type of business.
~Nowadays, 80 percent of business-to-business leads are generated on LinkedIn
~49 percent of traffic going to company websites, comes from LinkedIn
New technologies and ways to implement it are now the norm and it’s changing people’s lives in a way that was unthinkable in the past. One of these technologies is social media, which allows us to connect on a very personal basis. The good news is that marketers, CEOs, and entrepreneurs can use LinkedIn to drive business growth efficiently and effectively on a business-oriented platform.